Manager of Marketing Performance Analytics
How well this resume fits
Compared with a sample resume. Compare your own
Not sure The job lists no required items.
How close the work is
Weak1 of 4 named skills are shown in described work and 0 are only listed or mentioned (rule: met = 1, partial = ½; strong ≥ 75%, moderate ≥ 50%).
How strong your resume shows it
ModerateOf 4 supported items, 1 have strong evidence (a reported result or a confirmed answer) and 2 moderate (used in a described task).
What the job asks for
| What the job asks | Required? | Do you have it? | From your resume |
|---|---|---|---|
| Intellectually curious, highly collaborative, and has a bias toward action. | Not stated | Not sure The rules can't check this against the résumé. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights. | Not stated | Not sure The rules can't check this against the résumé. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Experience with both digital and analog campaign management and end-to-end attribution. | Not stated | Not sure The rules can't check this against the résumé. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Skill Salesforce Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. | Not stated | Not sure The résumé doesn't mention Salesforce. That means unknown, not lacking. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Skill Google Analytics Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. | Not stated | Not sure The résumé doesn't mention Google Analytics. That means unknown, not lacking. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Skill Tableau Excellent data visualization and reporting skills (Tableau, Looker, or similar). | Not stated | Yes The résumé shows Tableau used with a reported result. (Parsed from lower-quality page text; check it against the original posting.) | Built a no-show analysis in Tableau that helped three clinics change reminder timing and lower no-shows by 11%. Built and maintain 14 Tableau dashboards on SQL Server for on-time delivery, carrier cost and warehouse throughput, used by 60+ managers each week. Loaded 30M trip records into PostgreSQL and used Python to study fares and tipping by time of day; published the findings with a Tableau Public dashboard. |
| Skill Looker Excellent data visualization and reporting skills (Tableau, Looker, or similar). | Not stated | Not sure The résumé doesn't mention Looker. That means unknown, not lacking. (Parsed from lower-quality page text; check it against the original posting.) | Nothing found |
| Level executive level Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences including executive level presentations. | Not stated | Not sure The job reads as executive level; your most senior title “Data Analyst” reads as mid level. Titles differ between employers, so this is not a verdict. (Parsed from lower-quality page text; check it against the original posting.) | Data Analyst |
| Education Bachelor's Bachelor's degree in Marketing, Analytics, Computer Science, or a related field | Not stated | Yes B.S. (A past date (2020) is listed; the resume doesn’t say “expected”, so this is treated as completed.) (Parsed from lower-quality page text; check it against the original posting.) | Lakeshore State University B.S. in Statistics, minor in Economics | 2016 – 2020 |
| Experience 7+ years of experience 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics. | Not stated | Partly Dated Experience entries add up to 6.7 years; the job asks for 7+. Only the Experience section is counted, so check whether anything is missing. (Parsed from lower-quality page text; check it against the original posting.) | Data Analyst Junior Data Analyst Data Analytics Intern |
| Experience 3+ years of 3+ years of supervisory experience. | Not stated | Yes Dated Experience entries add up to 6.7 years (overlaps counted once); the job asks for 3+. (Parsed from lower-quality page text; check it against the original posting.) | Data Analyst Junior Data Analyst Data Analytics Intern |
Left out 2 sentences about benefits, pay: they describe the employer, not what you need.
How the match was worked out
Coverage: what the job asks, what the résumé shows, what is left
32% of the weighted requirements are covered by résumé evidence. required: met 3, partly 1, missing 7
weight = 3 required / 2 preferred / 1 unknown, +1 emphasis (expert, strong, extensive…), +1 named in the job title, +½ per repeat (max +1); rating = 3 met, 2 partially met with the term in described work, 1.5 partially met (listed or mentioned), 0 unknown or mismatch; coverage = Σ weight×rating/3 ÷ Σ weight over rows that can be judged (work-authorization, location and clearance rows need your answer and are left out).
Missing from the résumé
- required r1 Intellectually curious, highly collaborative, and has a bias toward action. (weight 4.0) missing: Collaboration
- required r2 Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights. (weight 4.0) missing: Problem solving
- required r7 Excellent data visualization and reporting skills (Tableau, Looker, or similar). (weight 4.0)
- required r5 Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. (weight 3.5)
- required r3 Experience with both digital and analog campaign management and end-to-end attribution. (weight 3.0) missing: both digital, Marketing, end-to-end attribution
- required r4 Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. (weight 3.0) missing: Marketing, Cloud platforms, SF MCE, SF Data Cloud, Data 360, Supermetrics
- required r8 Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences including executive level presentations. (weight 3.0) missing: Presentation
Only partly shown
- required r10 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics. (weight 3.0) missing: Marketing found: Data analysis
Needs your answer
Nothing depends on an answer.
Lines under a requirements heading the rules could not turn into an item
- KNOWLEDGE / SKILLS / ABILITIES: Proficiency with web analytics platforms such as GA4.
What the role does (not weighted)
On the résumé: Data analysis, Reporting, Dashboards
Not on the résumé: Marketing, ROI, Stakeholder management, Product management, Marketing, Sales, ETL / ELT, Member, Collaboration, Leadership, Time management, Member Experience, Communication, Members, Solutions
Job title terms: Marketing (not found), Data analysis (found)
What the résumé says (as the rules read it)
Skills: Python (supported by outcome), SQL (supported by outcome), Tableau (supported by outcome), Excel (supported by outcome), pandas (supported by outcome), PostgreSQL (used in task), A/B testing (listed), Git (listed), Matplotlib (listed), NumPy (listed), Power BI (listed)
Roles: Data Analyst at Harborline Logistics (Jun 2022 – Present); Junior Data Analyst at Cedar Ridge Health Network (Jul 2020 – May 2022); Data Analytics Intern at Lakeshore State University, Office of Institutional Research (May 2019 – Aug 2019)
Years in dated roles: 6.7
Education: B.S. in Statistics (completed)
Certifications: Tableau Desktop Specialist, Google Data Analytics Professional Certificate
Quantified achievements: 4
On the résumé but not asked by this job: Operations, Healthcare, Dashboards, SQL querying, Supply chain, Data warehousing, Forecasting, Data cleaning, Active Directory, Finance, Research, Spreadsheets, Statistics
Résumé terms the rules don't know: OH, Server, Network, Office, Access, NYC, Taxi Trip Analysis, Tableau Public, Harborline, Economics, Professional Certificate (matched by plain text only; tell us if one should be a skill)
Job description
Why Work For Us? - Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position - 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period - Benefits – Medical, Dental, Vision, wellness program and more! - Paid Holidays - Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. - Collaborative Environment – AAA will value your contribution to providing exceptional service to our members - Free AAA Classic Membership - AAA Product Discounts - Tuition Reimbursement Program . At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office. The Manager, Marketing Performance Analytics is responsible for driving marketing ROI through the collection, analysis, and interpretation of data from various sources. This critical role evaluates the effectiveness of marketing efforts and leads a professional staff dedicated to reporting and strategic insights. By collaborating with cross-functional teams, including product management, digital marketing, IT, and analytics. the Manager sets clear expectations for measuring and reporting on tactical marketing activities to ensure alignment with business objectives. ESSENTIAL FUNCTIONS Campaign/Marketing Reporting - Responsible for development of dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, Member engagement, and ROI. - Brings expertise, or identifies subject matter experts, in support of multi-functional marketing efforts across all tactics and strategies. - Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency. - Collaborate on defining and maintaining standards for data tagging, field usage, etc. to streamline reporting and measurement. Team Management - Accountable for prioritization, quality of work, and impact of work produced by the Marketing Analytics team. - Leverages strong collaboration with peers in the broader Member Experience, Marketing, Analytics, and IT teams. - Effective communication and development of team members to enhance the impact of club's communication to Members and prospects. Insights & Solutions - Provides recommendations and solutions for both short and long term actions to executive management. - Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance. KNOWLEDGE / SKILLS / ABILITIES - Intellectually curious, highly collaborative, and has a bias toward action. - Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights. - Experience with both digital and analog campaign management and end-to-end attribution. - Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. - Excellent data visualization and reporting skills (Tableau, Looker, or similar). - Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences including executive level presentations. - Proficiency with web analytics platforms such as GA4. EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES Minimum Qualifications - Bachelor's degree in Marketing, Analytics, Computer Science, or a related field - 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics. - 3+ years of supervisory experience. DISCLAIMER The job functions listed describe the general nature and level of work being performed by team members assigned to this job. They are not intended to be an exhaustive list and may be subject to change based on business needs. #LI-MV1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00 -